Skyline CRM.
Built alongside the Paras & Paras ERP, Skyline is the sales side of the operation: finding buyers, tracking requirements through the pipeline, and never missing a follow-up — across eleven focused screens.
Year
2026
Industry
Paper Trading
Services
- CRM build
- Pipeline design
- Sales analytics
Status
live
(the challenge)
The group's buying side was getting a system — the selling side deserved one too. Every screen had to justify itself to traders with zero patience for software ceremony.
(inside the system)
Buyer Discovery
New buyers found systematically, not by luck.
Requirements & Pipeline
Every enquiry, its stage, and what moves it next.
Follow-ups
The right call on the right day. Nothing forgotten.
Sales Analytics
Where the business comes from, at a glance.
(the outcome)
Buyer discovery through to closed deals, with follow-ups that surface themselves and analytics the desk actually reads. Adopted because it pulls its weight.
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